We introduced the new Mobile Klinik brand platform to Canadians with an integrated national campaign.
Problem
As smart phones become more expensive and less innovative, people are looking to service, repair, upgrade or trade-in their used phones.
Mobile Klinik needed to become the leader and default choice for Canadians looking to buy, sell, repair or activate their mobile phone.
Opportunity
People’s worlds revolve around their phones. Even with their growing importance, people are still people. And sometimes phones aren’t treated with the respect that they deserve.
Mobile Klinik delivers more than just a competitive price point and standard service offering. They became the answer to helping people with anything and everything that happens to their phones.
Print - Sell
Print - Repair
Print - Buy
Solution
We introduced the new Mobile Klinik brand platform to Canadians with an integrated national campaign which included: TV, Digital Video, OOH, Social Media, and Spotify.
Our idea celebrated phones' essential role in peoples’ lives and the many different ways that people use them. We proved that as long as people are people, they will always need Mobile Klinik for all their phone needs.
